News

• THE LOWDOWN ON GELS

  

  With the highly anticipated release of the PURE Fluid Energy Gel range, we thought we w...

• PREPPING FOR THE BIG RACE:

  

  So, you’ve committed to your next (or maybe your first) major race! You’ve put the trai...

• HYDRATION FOR COMPETING IN HOT AND HUMID CLIMATES

  

  Preventing dehydration in hot and humid climates is essential during both training and ...

• FAST FITNESS

  

  Spring time is upon us meaning that for those of us that hibernate over winter, it's ti...

• HYDRATION 101. WHAT TO DRINK WHEN

  

  I often get asked whether someone should drink water vs. a sports drink when exercising...